To reflect ARC's ethos, it was important that the brand identity not only communicated what their role is as an advocacy group but also highlighted their core values as an organisation.
The visuals draw inspiration from the natural shapes, forms, and colours of the environment and the connections throughout communities.
By breaking down ARC's core values, the identity utilises a logomark and visual system that reflects them while also paying homage to natural environment we rely on.
Brand Identity
Logo Design
Art Direction