ARC Brand Identity (Concept)

Architects for Resilient Communities — 2021

Project Scope
Brand Identity 
Art Direction

Brand Identity (Concept)
Architect for Resilient Communities

Architects for Resilient Communities (ARC) is an industry body that promotes sustainable design aimed at creating a more liveable future. They champion better design for the environment and emphasise the important role architecture and design has in our communities.

To reflect ARC's ethos, it was important to create a brand that not only communicated what their role is as an advocacy group but also highlighted their core values as an organisation.

For the brand, I drew inspiration from the natural shapes, forms, and colours of the environment and the connections throughout communities.

By breaking down ARC's core values, I was able to create a logomark that reflects them while also paying homage to natural environment we rely on.