ARC Brand Identity (Concept)
Architects for Resilient Communities — 2021
Brand Identity
Art Direction
Architect for Resilient Communities
2021
To reflect ARC's ethos, it was important to create a brand that not only communicated what their role is as an advocacy group but also highlighted their core values as an organisation.
For the brand, I drew inspiration from the natural shapes, forms, and colours of the environment and the connections throughout communities.
By breaking down ARC's core values, I was able to create a logomark that reflects them while also paying homage to natural environment we rely on.