ELIJAH GALL

INFO

GRILLAArt Direction
Visual Identity
Creative Concept 2025




Mascots can make a brand. They can give it a face and voice, show up in campaigns, create viral moments on social media, and steal the show at  in-person events. With characters like Duo and Grimace having big moments in the last few years, it was time for Grill’d to consider what their mascot might look like. 

Say hello to Grilla the Grill’d Gorilla. 

Grilla was  born from a desire to have a character at in person events and in social media content. For us that didn’t mean going down the well trodden path of a standard mascot. We wanted it to be logical but not too logical—something with a story and personality. A character that could live in multiple forms across online and real world experiences. 

So we created Grilla; a lovable, memorable character for Grill’d, designed to bring heaps of personality and strengthen the brand name wherever they go. To work quickly, I used AI to explore poses and movement and create mock ups. With a suite of illustrations, a custom mascot suit, and a plushie toy, Grilla came to life with a bold personality ready to take on the world. 

Have a project in mind? Work with me.
hello@elijahgall.com 🡭

Elijah Gall © 2025. All rights reserved.