Taste the Win Campaign Concepts

Grill’d — 2024

Project Scope
Visual Identity
Motion Design 
Art Direction
Campaign Concepts

Grill'd's Taste the Win campaign aims to engage AFL and NRL fans and align Grill'd with sport and health despite not being a major sponsor of either code. After starting in 2023, there was a clear need for the campaign to have an established visual identity for the 2024 version. Working with my Senior Designer, we created three campaign concepts that were presented to the CMO.

I worked solely to create a concept that embodied the passion, excitement, and emotion of sport. The visual identity uses exciting sporting imagery, an expressive logotype, interesting typography, and bold colours to capture our audience's attention and use the emotional connection to engage them. As part of the fleshed-out concept, I created a series of assets such as posters, tent cards, social assets, EDMs, and motion assets.